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The first range of multi-gradient grey hair extensions that caters to people from across the texture spectrum.

The new Braid-it Human Hair range has arrived—luxury braiding hair crafted from ethically sourced human hair.

Have you seen us on ITV? Take an exclusive look behind the scenes.

Wet Product Lab

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Fresh from the innovation lab: a batch of hair care essentials for hair that needs better-than-basic.

Our OG hair extensions, offering a seamless blend with your natural hair texture.

Biodegradable, protein-based synthetics offer an earth-friendly alternative.

Hair Magazine's Hair Awards 2022

Winner of 'Best Afro Human Hair Extensions'

  • Our Vision

    Our take on ethics and sustainability.

  • Our Origins

    Where we come from and what we stand for.