aloe vera helps hydrate and retain moisture
aloe vera helps hydrate and retain moisture
Wet Products Lab
three scents. one mini wardrobe.
The S/cent Wardrobe brings together the complete Ruka fragrance-meets-hair-care trio — Coconilla, Joburg Spritz, and Dakar Night. Each designed to move with you through every mood, moment, and version of yourself.
S/1 Coconilla channels the Soft Frequency — calm, comfort, and stillness before movement.
S/2 Joburg Spritz channels the Golden Frequency — radiance, expansion, and energy that uplifts.
S/3 Dakar Night channels the Deep Frequency — quiet confidence, depth, and effortlessly sophisticated.
Lightweight yet deeply nourishing, each scent blends Zambian Mongongo oil and hydrating aloe vera to care for your hair with every spritz — leaving it soft, glossy, and delicately perfumed.
S/cent Wardrobe is the perfect gift for those who live life in motion.
Your scent. Your rhythm. Your frequency — whatever the day calls for.

The S/cent Collection
The Ruka S/cent Collection is a celebration of stories, places, and moods inspired by our heritage. Each scent encapsulates a moment, blending nourishing Zambian Mongongo oil and hydrating aloe vera to care for your hair with every spritz. A fragrance-meets-haircare hybrid designed for life on the go and made to complement every version of you.
Each 30ml bottle fits seamlessly into your rhythm, making it the ultimate travel companion or gift for the multi-dimensional Ruka muse.
VITAMIN E
ALOE VERA
GLYCERIN
OMEGA 3
VEGAN
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aloe vera helps hydrate and retain moisture
aloe vera helps hydrate and retain moisture
"Wow , just Wow ! I bought the hair perfume , it smells soooo good, not drying at all . "