Great question! If you’re purchasing products that need blending (e.g. clip-ins, or bundles for a leave out sew-in), you’ll probably want to go with a texture that closely matches your own hair.  If you’re going for a ponytail, though, the blend doesn’t matter so much, as you’ll likely be holding your hair down. Unless of course, you’re looking for a “my hair but tied up” look. Have a look at our Instagram for some inspiration! If you’re still not sure, send us an email at help@rukahair.com or drop us a message on Instagram. We’d be happy to help!

The advertised length of our hair is based on the stretched length of the hair - as in the length when you pull on a hair strand. However, similar to real kinky/curly hair, the “shrinkage” of the hair will make it seem about 40% shorter than the straightened out length.

 to see our hair length guide to get an idea of the potential shrinkage when the hair is tightened. We also provide the stretched length which can be done with methods used to stretch your own hair (combing out, braid/twist outs or whatever your preferred method is!)

Yes it absolutely can - straightened, curled, blown out - you name it. Just like our own hair, your extensions are susceptible to heat damage and loss of curl pattern, so we recommend applying a heat protectant to preserve the hair health if you are going to apply heat tools.

We have designed our textures to give you the full range of hair states with ease. For example, we love that Think Kink can be straightened to give a fluffy Press’d vibe but revert back to its kinks. However, if you know you want to straighten your Think Kink  every day  it’s probably best to just get Press’d so as to not over process your Think Kink hair (and to save some time in straightening it!). Or of course you can do like us and get both for ultimate range and ease!

The short answer is yes. However, keep in mind that colouring human hair extensions requires the same TLC as colouring your own hair, and any dyeing you do is at your own risk.

Whenever you apply a light colour dye, the hair is slightly damaged in the process and can suffer loss of curl pattern/hair loss. This is because the chemical process of lightening hair means you are removing proteins and melanin from the hair, which weakens it. 

For best results, we recommend giving it over to a professional who is familiar with colouring curly and coily hair, to ensure that your hair is under the best care.

How you install your clip-ins will depend on your desired final look. Have a look at our step-by-step pictorials   for a visual on how to install your clip-ins. 

Otherwise, t o wear your hair out as is with a little added volume , simply part your hair in thin sections and select a row of clip-ins wide enough for that section you have parted. Once you have lined the row of clip-ins with the parted section, snap open the clips, slip them into your roots one after the other, and gently snap them back shut. 

To wear your clip-ins with as little leave out as possible , create your parting where you want it to be. Next, section out a small portion of hair on either side of the parting. If you want to wear your hair pulled back, simply part a small section going across your hairline from ear to ear. Following this, gather and tuck away the remainder of your hair - the part you don’t want to be left out. You can do this by putting it in large plaits, cornrows, or even a bun. Next, take one row of clip-ins at a time and begin to slip and snap them into your hair from the back/bottom and work your way up to the top/front of your head. Blend the small portions of hair you left out with the clip-ins to finish the look. 

Your clip-ins should feel secure but not tight or uncomfortable.  

Absolutely - just be sure to take care of your extensions afterwards by carefully rinsing the chlorine/salt water out and applying a good deep conditioning treatment. This is important because salt water and chlorine can impact the quality of your extensions, stripping them of essential moisture that can lead to a loss of softness and shine, as well as increased matting/tangling.

You sure can, though we’d recommend using a silk/satin bonnet or silk/satin scarf to preserve the quality, hair health and longevity of your extensions whilst you sleep.

If you're likely to forget to put on a satin bonnet, a satin pillowcase is a great alternative to help maintain the quality of your extensions and prevent any unnecessary tangle, shedding or matting caused by sleeping in your extensions.