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Have you seen us on ITV? Take an exclusive look behind the scenes.

Braid-it

new

The first hypoallergenic, itch-free and biodegradable braiding hair option.

Wet Product Lab

popular

Fresh from the innovation lab: a batch of hair care essentials for hair that needs better-than-basic.

Our OG hair extensions, offering a seamless blend with your natural hair texture.

Biodegradable, protein-based synthetics offer an earth-friendly alternative.

Drawing inspiration from the 90s/00s that brought us some of the most iconic hairstyles to date.

Hair Magazine's Hair Awards 2022

Winner of 'Best Afro Human Hair Extensions'

  • Our Vision

    Our take on ethics and sustainability.

  • Our Origins

    Where we come from and what we stand for.