Visit us at the *new*
Selfridges hair destination.
Wigs, hair extensions, hair services and hair health assessments at the iconic legacy British Brand Selfridges.
Find us at the Beauty Workshop
Selfridges Beauty Concierge, Ground Floor, Selfridges Oxford Street.
Nearest entrance: Edwards Mews by the car park and Selfridges Cinema
Luxury Hair Extension and Wig Concierge service
Book a 1-1 luxury concierge service with our trichologist or
professional stylist.
Book your appointment for a personalised shopping experience with HD hair and scalp analysis or a free ponytail fitting. Book your check-in time, enjoy your concierge service, complimentary snacks and
drinks and be walked through our entire Selfridges range. You will
receive expert advice on selecting the right hair extensions or wigs to
match your texture or desired look.
Hair and Scalp Health Assessments
Book an in-store hair and scalp assessment with our resident
trichologist to learn more about your hair and scalp.
You will receive a tailored recovery plan to manage hair breakage,
hair loss and scalp conditions.
Hair Services
Book a ponytail fitting or stitch braiding with our resident stylist.
We offer free fitting of all human hair or synthetic ponytails when you
purchase any additional product, such as our Do-It-All Gel or
sensational hair perfume.
Selfridges Events
Over the past year, Ruka has hosted exciting events at Selfridges, blending expert hair care advice with luxury experiences. From nutrition-focused sessions to exclusive ponytail concierge services, our events offer personalised guidance, complimentary treatments, and thoughtful gift bags—creating unforgettable moments for the Ruka community.
Notify Future EventsYour Ruka Team.
Ruka, Resident Trichologist at Selfridges Salon
Shannel specialises in hair and scalp health, particularly for textured and Afro hair. With a background in molecular biology and biomedical sciences, she can advise on a wide range of hair and scalp issues.
Aaliyah has over 6 years of experience in the hair industry. She prides herself on top-tier customer service and her ability to work fast but create the best results with every appointment.
Upcoming Events.
30th November
On November 23rd and 30th, the Ruka Selfridges stand will host an exclusive Luxury Ponytail Concierge experience. Guests can look forward to personalised hair analysis, revitalising laser scalp treatments, and bespoke consultations to find their perfect ponytail style. The event will be made even more special with complimentary treats, drinks, and luxurious gift bags filled with Ruka samples and goodies from our favorite brands—a true celebration of hair care and style!
Past Events.
On November 23rd and 30th, the Ruka Selfridges stand hosted an exclusive Luxury Ponytail Concierge experience. Guests enjoyed personalised hair analysis, revitalising laser scalp treatments, and bespoke consultations to find their perfect ponytail style. The event was made even more special with complimentary treats, drinks, and luxurious gift bags filled with Ruka samples and goodies from our favorite brands—a true celebration of hair care and style!
At Ruka, we understand the importance of caring for your natural hair underneath your extensions. Our in-person event delved into how food impacts your follicles, offering insights into nutritional science and how diet can support healthier hair growth. Attendees enjoyed expert advice from Ruka’s resident trichologist, complimentary LED scalp treatments, and gift bags packed with essentials for thicker, healthier hair.
Reach out to our support team if you have any additional questions.
What is Ruka Curl Bar?
+The latest edition to compliment our retail experience in Selfridges. Book
an in-store appointment with a trichologist for a hair and scalp
assessment to learn more about your hair and scalp health, or book an appointment with our professional stylist.
How do I find you?
+Selfridges flagship store on Oxford Street, London. You can find us on the Ground Floor in the Beauty Workshop, alongside brands Aveda and Swarovski. The nearest entrance is on Edwards Mews.
Do all services need to be pre-booked?
+While we're happy to accept walk-ins for appointments, we only have
limited spaces and our books fill up quick. We would recommend pre-
booking to avoid disappointment.
What products are available at Selfridges?
+In Selfridges we offer a curated range of our TextureMatch and The
Classics range in clip ins, ponytails and wigs. Alongside our range of hair care essentials from the Wet Products Lab.
Can I bring hair I purchased online?
+Yes, you can either purchase Ruka products in store at Selfridges, or
bring in Ruka products that you've purchased online at either our online store or Selfridges website. We don't offer services with non-Ruka products or hair you've purchased elsewhere.
I've booked a service, what do I need to bring on the day?
+There's only two things to remember for your appointment. You need to bring the hair you are planning to install and have your hair already
washed and blow-dried.
Can I amend a booking once I've made it?
+Yes, appointments can be adjusted up to 24 hours prior to your
appointment. Please follow the instructions contained in your
appointment confirmation email/sms.
Sign up for £20.00/mo - which is converted to store credit.