Ruka Pro: Consumer - 0 – 100, not so quick

We hated all the numbers and letters in the ‘curl type’ system. So we scrapped it.

Hair Type: Our intuitive texture guide is based on the words you already use today to describe your hair - kinky, coily, curly and stretched.

Level: Within each of these texture groups, we’ve defined a gradient from loose to tight. For example, Curly 1 = a loose curl texture, Curly 3 = a tight curl texture, Curly 2 = somewhere in between. You’ll see these textures as symbols across our website to help as a reference as you shop.

Read more about the guide from our Specialist team here.