Visit us at the *new* Selfridges hair destination

Now introducing hair services to compliment our retail experience at the iconic legacy British Brand Selfridges.

Introducing the

Ruka Curl Bar

Open from August

Book in with a Ruka stylist

Get your favourite Ruka clip-ins, wigs and ponytails installed by our team of professional hairstylists.

Visit Dr. Ruka

Book an in-store assessment with a Ruka trichologist to learn more about your hair and scalp.

Give your hair some TLC

Discuss any hair or scalp conditions, and receive tailored guidance to enhance your natural hair health with our resident Ruka trichologist.

Free Discovery Assessment

Purchase any of our human hair extensions in store and receive a complimentary 'Discovery Assessment' with one of our professional trichologists.

Offer only applicable to human hair extensions that are purchased in-store at Selfridges.

Services Menu

See an overview of our Curl Bar services. For a full list of services, click below and visit the booking page.

Discovery Assessment

Enjoy a one-to-one appointment with our resident Ruka trichologist, a hair and scalp specialist who you can speak to about using the right products, routine and the foundations of hair loss.

Ruka Installation

Ruka’s team of hairstylists will install your ponytail using their specially formulated gels to hydrate, nourish and protect your hair. This service includes tips from your stylist to maintain and recreate your look at home.

Scalp Soothe

Scalp feeling tight or dealing with general stress? Enjoy the soothing experience of a menthol massage with Philip Kingsley’s rehydrating scalp tonic.


Whether you want to wear them as they are or use them to lay the foundation for a wig installation, a Ruka stylist will cornrow your hair to perfection.

Frequently Asked Questions

Need help with something? We've got you sis!